Jair Bolsonaro’s government (2019-2022) is an exemplary case of the multiple conservative phenomena experienced globally and manifested differently in each country today. This research project argues that current conservative political articulations differ from past conservative tactics, especially regarding human rights. Human rights public policy design and discourse are currently a major arena for conservative groups. These have managed to connect the language of conservative politics with the debate over human rights, imposing a new grammar to this dimension of public life, while reaffirming principles in opposition to previously accepted definitions of human rights. Race, gender, and sexuality play a central role in the case of Bolsonaro’s government, as demonstrated by the Ministry of Women, Family, and Human Rights led by Damares Alves. Based on a systematic assessment of this ministry’s actions during the first two years of Bolsonaro’s government (2019-2020), our work identifies the main terms of the dispute (here referred to as ‘a new grammar’) and considers its possible impacts for the future of human rights public policy production, using Brazil as a key case to understand similar processes in other countries.